Cell phone users can now enjoy unrestrained access to a huge collection of music and other entertainment activities directly through the Sony Ericsson phones. This collection is attained from several record companies and premier developers globally.
Nearly 70 models of cell phones by the company enable an easy access through a one-touch button in the main menu. This will introduce a fascinating new option for mobile users in the country to acquire downloadable content from one centralized source.
Mr. Sudhin Mathur, General Manager, Sony Ericsson Mobile Communications India mentioned, “At Sony Ericsson, we have always tried to keep ourselves abreast with evolving consumer needs. The youth in India are constantly on the move today. In fact, they comprise the new download generation. Mobile downloading is fast gaining momentum as the youth want their mobile phones to cater to a range of needs in tune with their dynamic lifestyle. PlayNow is the apt answer to this emerging need.”
He further added, “Our focus is on expanding the range of content that we offer to consumers through global and local partnerships. With PlayNow, Sony Ericsson provides integrated hardware, applications and services that enable consumers to seamlessly discover and consume content as they desire,”
PlayNow already offers a huge variety of music, games, films, ringtones, wallpapers and more. Some of the game titles include Need for Speed, Harry Potter, FIFA and SIMS. It also consists of music numbers, vibrant wallpapers and themes from Bollywood, Hollywood and more. The music is offered in a variety of local Indian languages. Additionally, this service is compatible with GPRS services and also provides a perfect billing incorporation.
