Digital imaging company Canon on Thursday launched 23 state-of-the-art digital cameras and camcorders priced between Rs. 8,995 and Rs. 1 lakh. It also launched its new ‘I can with Canon’ campaign that aims at empowering its customers. The company is eyeing 25 per cent growth in 2009.
While launching the products in Mumbai, Canon India President and CEO Kensaku Konishi said: “Canon has made a conscious effort to bring the best in photographic equipment to consumers across categories. The new products mark a continuation of our promise of cutting edge technology for our consumers.
“These are stylish and technologically advanced lifestyle products.”
FocusCanon India Senior Vice-President Alok Bharadwaj said: “Despite the slowdown, we are aiming to grow by 25 per cent in the current year. We expect revenues to touch Rs. 840 crore in 2009 as compared to Rs. 665 crore last year. We are now focusing on consumer products which includes cameras and printers.”
“Canon is continuously creating new features and adding functionalities based on tomorrow’s needs. The first revolutionary technology introduced today is the Smart Auto Mode, which uses Canon’s intelligent scene detection technology that automatically recognizes 18 different types of scenes including the ability to differentiate between day-time and low-light (night time) scenarios in the new IXUS 100 IS Digital Camera,” Mr. Bharadwaj said.
“We also plan to enhance our channel structure for the digital and camcorder category which now includes over 1000 retailers, while DSLR channel structure includes 20 distributors and 175 retailers,” he added.
